The power of digital marketing in enhancing your revenue cannot be overlooked. While your offerings and communications stand out, businesses still grapple with a significant question:

Which channels drive sales?

With countless interaction points like emails, phone calls, videos, brochures, and trade fairs, quantifying their direct influence becomes challenging.

THE TRUE VALUE OF YOUR WEBSITE, YOUTUBE, AND OTHER PLATFORMS?

While your website might garner a significant number of visitors, only the actual buyers create real value. But what paths led these buyers to your site? Was your website pivotal or negligible in the final purchase decision? Similar uncertainties exist for other mediums like phone calls, brochures, Facebook, YouTube, etc. Grasping the significance of these channels for your sales is paramount.

AT THE MOMENT, THERE’S A GAP IN YOUR INSIGHT:

• Where was the customer first introduced to the purchased offer? Uncertain.
• Which video prompted a consultation decision? Unknown.
• What details influenced the purchase? Indecipherable.
  
  
  
  

   

The Solution – conduct a Customer Survey

Effectively launching post-purchase surveys can offer deep insights into your top revenue channels. Begin by clarifying your survey’s goal: are you seeking to identify the most lucrative marketing avenues? Choose a timely delivery method, like email or in-app prompts, post-purchase. Ensure brevity and clarity in your questions, specifically asking about the customer’s journey and what led them to purchase.

How to Deploy Customer Surveys

To pinpoint your best revenue channels, conducting a customer survey is indispensable. Craft a questionnaire that probes into how customers found your product or service. Balance open-ended queries for qualitative feedback with multiple-choice questions for quantitative insights. Analyzing these responses will not only highlight your most effective channels but also guide resource allocation for maximum profitability.

Choose your post-purchase survey questions

Ensure your survey design is concise and straightforward, aiming to improve customer experience. I recommend these four simple questions:

• WHERE did you first discover our product/service?
• Which source provided the MOST CRUCIAL information that influenced your purchase?
• How likely are you to RECOMMEND our product/service? (Net Promoter Score – NPS)
• Any suggestions or feedback on our offerings or services?
  
  
  

Conducting market research surveys: best practices

Design a Google Survey using Best Practices: A robust survey tool, Google Forms offers feedback surveys that are both user-friendly and cost-free. On your Google account, you can design a form emphasizing pivotal survey questions that mirror the buyer’s journey.

Remember to address every phase of the customer journey in your survey questions, from initial discovery to the final purchase.

LINK TO A GOOGLE FORM AS AN EXAMPLE

Maximize Survey Participation: Encourage as many respondents as possible to complete the survey on their devices. To boost the response rate:

• • Share the survey link via SMS or email.
  • Embed a QR code linking to the survey on delivery notes or invoices.
  • Provide the delivery personnel with the QR code, prompting immediate feedback. If participation is low, consider personal calls, raffles, or discount coupons for future purchases as incentives.
    
    
    

Gather Responses Efficiently: Google automatically archives every piece of customer feedback. The collected feedback can be viewed in a collective manner via a Google spreadsheet. This method simplifies the process and aids in improving your customer base.

Deep Dive Analysis with ChatGPT-4: Once you accumulate a minimum of 50-100 responses, download the spreadsheet as .xlsx or .csv and utilize the ChatGPT-4 Code Interpreter. Direct it with prompts like:

• “Review the dataset. Identify the top channels for initial visibility, in-depth product information, and final purchase decision.”
• “Evaluate the dataset. Any recommendations for enhancing our presence on platforms like YouTube?”
  
  

The higher the number of filled surveys, the more refined your insights become. Consequently, focus on channels most frequented by buyers to optimize your strategy. By channeling the right information through the most effective mediums, you’re poised to see a spike in revenue.

The current best 3 survey tools for your survey method

Navigating the landscape of survey tools can be daunting, but choosing the right one for your needs can significantly streamline your data collection process. Here’s a comparative look at three prominent survey tools, including their pros and cons.

1. Google Forms

Pros:

• Cost-effective: Google Forms is free and provides a solid array of features for creating different types of surveys.
• Integration: It seamlessly integrates with other Google services, making data compilation and sharing easier.
• User-Friendly: Its intuitive interface ensures that even those without technical expertise can design and deploy surveys.
  
  

Cons:

• Limited Customization: While user-friendly, Google Forms might not provide the advanced customization and design features that other platforms offer.
• Scalability Issues: Larger organizations might find it limited in terms of functionalities and response handling.
• Lack of Advanced Analytics: While it offers basic analysis, deeper insights and data visualization tools might be absent.
  
  
  
  

2. SurveyMonkey

Pros:

• Variety of Templates: SurveyMonkey offers an extensive library of pre-designed templates suitable for diverse needs.
• Advanced Analytics: Its robust analytics tools can dissect data, offering insights that can guide business strategies.
• Scalability: It’s suitable for both small and large-scale surveys, catering to businesses of all sizes.
  
  

Cons:

• Cost: Some of the advanced features come with a price tag, which might be a deterrent for some users.
• Learning Curve: The plethora of features can be overwhelming and might require some time to get acquainted with.
• Limitations on Free Version: The free version has restrictions on the number of questions and responses.
  
  
  
  

3. Typeform

Pros:

• Interactive Surveys: Typeform is known for its engaging and interactive design, making surveys more appealing to respondents.
• Customization: Offers advanced design features to ensure your survey aligns with your brand identity.
• Integrations: Compatible with a range of third-party apps, enhancing data processing and sharing.
  
  

Cons:

• Pricing: While it offers a free version, most of the advanced features are behind a paywall.
• Might be Overwhelming for Simple Surveys: The dynamic design might not be necessary for more straightforward survey needs.
• Response Limitations on Free Version: Limited to 10 questions and 100 responses per month on the basic plan.
  
  
  

In conclusion, each of these survey tools offers unique strengths and potential limitations. Your choice should align with your specific needs, budget, and desired level of customization. If you are unsure, start with Google Forms. The forms are free and in a few minutes the questions are entered and ready to be distributed.

Attention: In order for everyone (even without a Google account) to see the Google forms, you have to share the forms with everyone in the settings.