Welcome to the jungle of social media!

Here, there are two games everyone plays – whether they like it or not. The two games are: Attention and Trust.

1. Level: Attention

Your post should be so captivating that everyone stops scrolling. The trick: Videos beat images, images beat text. The first few seconds must be explosive!

How do you achieve this?
Each platform operates differently and has its own rules. However, in general, you can say:

• Videos beat images, and images beat text.
• The initial moments (2-3 seconds) are crucial: the first words in the text, the first seconds in the video are the most important.
  
  
  

2. Level: Trust

After gaining attention, you can start building trust. ‘Trust’ is the new currency, not ‘information’.

How do you achieve this?

• Storytelling: People have loved stories for ages. Regularly tell simple stories about your company, your offerings, your employees. This sets you apart from the competition.
• Show faces, people: People want to work with people.
• Consistency: Especially with AI, content is currently exploding on all platforms. The basis for building trust is constant visibility – at least 2-3 times a week, depending on the system, even daily or several times a day – this is surprisingly easy to implement.
  
  

So, think in these two disciplines, and everything becomes easier.
Use AI to be faster and more cost-effective in the competition.

Recommended AI/Software:

• ChatGPT-4: Writing, shortening, modifying texts // creating new images (new).
• Canva: Create videos, images with AI yourself.
• Social Pilot: Schedule posts in advance.
  
  
  

Questions to Reflect On:

• What makes your images/videos/texts stand out from the competition?
• How often do you show your employees, customers, suppliers?
• How often do you post in a week?