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Your competitive advantage in the digital age: AI-optimized email marketing!
Hello,
it’s time to change the game. In this mail you will learn how Artificial Intelligence (AI) is revolutionizing email marketingand will take your business to a new level.
With AI you get an efficient tool that increases the effectiveness of your campaigns and strengthens customer loyalty.
You’ll learn how to build AI into your email marketing to cut through the noise of the competition and create emails that actually get read. And most importantly, how you can use it to gain a real competitive advantage.
We cover the following topics:
- Advantages of email marketing with AI
- Write text correctly
- Create an outline with formulas
- Let ChatGPT write text
- Your own style
- The Best Email Marketing Tools of 2023
1. Your contacts are worth their weight in gold!
The benefits of email marketing!
Email marketing – the best marketing – why? Any email address given to you is yours. Unlike social media, where your contacts are hired, with email addresses you have complete independence. Your contacts are worth their weight in gold, your gold!
How much gold? Statistics have calculated an average value of around 40 euros in revenue per email address and customer life cycle. Do you collect e.g. E.g. in an advertising campaign with 1000 euros expenditure approx. 100 e-mail addresses, which is a cautiously low value, then an e-mail address costs 10 euros. With the expected average income of 40 euros per address, you will achieve four times the income – calculated carefully here too.
And while you have to keep looking for your prospects with paid campaigns and pay for the same target group every day, you only pay ONCE for a contact!
But the best part? Your open rate is extremely high. On average, over 20% of emails are opened. Compare open rate to engagement on Facebook (0.06%) and Instagram (0.6%) and you understand the power of email!
E-mail is therefore the best digital means of communication. Everyone has an email addressand they check it regularly. This is the perfect spot for a strong call-to-action (CTA) button to get your readers to take action.
Why is this success almost guaranteed? Because you can measure email marketing very precisely. You can see the engagement of your contacts through the opening and click rates. Unlike paid campaigns, you can use many links in the text to test different topics and interests very precisely and individually. Whoever clicks on which link shows a certain interest, a certain willingness.
You have a powerful, fast and very accurate market research tool at your fingertips. Accordingly, you test different topics and then tailor your offer more and more to the interests of the contacts. Success is guaranteed.
The cost? Almost nothing! Lists with several thousand addresses on e-mail software cost between 25 – 100 euros per month, depending on the quantity. That’s an extremely low price for the impact, independence and reach you get.
2. Reads itself
Writing texts correctly – style and design
An attractive design and a clear message are balm for the eyes! They help you expand and retain your readership.
Your subject decides everything at the beginning. If it is poorly worded, your email will not be read at all, all the effort in the text wasted! So write the whole text first, then let ChatGPT-4 make at least five suggestions. The first 3-5 words in the subject are crucial. Test different subject lines with email software to determine the most effective one.
The design and writing style of your emails are extremely important for further reading. Shorten your text into concise paragraphs for easier reading. Create curiosity with the last sentence of each paragraph and draw the reader in with the first sentence of the next paragraph.
The sentences themselves must be easy to read. Always keep the reader in focus and ask yourself: What does he get out of it? Formulate clearly, give numbers and facts, give specific examples. Don’t be vague or indefinite.
If you are unsure, shorten and leave out. Eliminate filler words. Separate writing from editing.
Add a Call to Action (CTA) and phrase it in the form of a goal or win, like “Get a free coupon.” Put the most important thing at the beginning so that it is read at all.
Finally, check the mobile view. Fewer images mean better viewing for mobile readers. Think about optimizing your newsletter for mobile, because more and more people are reading emails on their smartphones.
3. A timetable that always works
Outline and Structure
This is how you create a good text in 5 quick steps in less than 30 minutes – the overview:
1. Set a topic
2. Specify the destination of the mail
3. Set writing style with ChatGPT
4. Structure into sections or chapters
5. Keywords for each section
Topic:
First we determine the topic of the mail. What should the e-mail say: a product presentation or maybe a branch opening. Write the topic down, then we have a clear direction. For example: promotional email, newsletter, survey, welcome, confirmation of an action, lead generation…
Target
Next: Your goal on the noted topic. What should the reader do after reading your mail? Click a button? And what happens then? Set your goal. It should be simple, e.g. is a purchase, a visit or a registration, and write it down.
Set your writing style for ChatGPT:
Now let’s start writing. Decide on your style and write it down. for example:
Creative and pictorial: for ideas
Direct and enthusiastic: for motivating messages: participation in courses, etc.
Formal and factual: business and academic, serious
Casual and colloquial: for informal communication
If you want, you can also add a base text for the style. Insert as a prompt in ChatGPT at the beginning: “Remember the following text as the writing style for my upcoming text. When you have done that, simply confirm it with a “Yes” and describe the style. Here comes the memo text as a style template: here you add the memo text”.
Outline:
Structure your content! A list of the subject areas in the correct order is recommended.
There are countless outline concepts. Choose the right concept for your topic and goal.
Texts for sales campaigns, for example, often follow a similar pattern.
Use for example:
1. Benefits – show the benefit,
2. Possible uses – what is your product good for?,
3. Customer experiences – let others speak,
4. Offer – make an irresistible proposal,
5. Prompt – say what to do.
Many other formulas start with the problem or at least with the customer’s situation and then lead to the solution, your offer. Here are some examples:
– AIDA: attention – interest – desire – action
– PAS: describe the problem – agitation = reinforcement of the problem – solution
– PASTOR: Problem – agitation – solution – experience – offer – reaction/prompt
– 4Ps: Promise – Picture – Proof – Push
4. Ignite the turbo with AI
Formulation of the outline points with ChatGPT
First you collect keywords for each of your outline points. Just think freely, write down everything that comes to your mind. If you have chosen AIDA, then you write keywords and descriptions for A, so attention: – 20% discount on …
In the following arrange your keywords one after the other and copy the keyword list into the text line of ChatGPT.
Then you ask ChatGPT to spell out the tags in your chosen style.
Important: Only ever formulate one outline point after the other. So first “Attention”, then “Interest” and so on.
Now let ChatGPT give you a convincing subject line: Enter your entire mail text and have five variants of a strong subject written for you. Spontaneously decide on a subject line that speaks to you immediately.
If you have a complete product page with all the information at hand, it gets even easier. You can just paste the link. Thanks to internal plugins, ChatGPT can read and analyze websites.
Make sure all basic information about your topic or product can be found on the website.
This includes the benefits, the features, the advantages, customer reviews and the possible uses. Just paste the page link and let ChatGPT do the rest.
5. Your personal style is important
Control and correction
Correcting usually means “shortening texts”, if in doubt formulate it clearly and simply. Your personal additions make the difference!
Take a break between writing and proofreading. You can often see things more clearly from a distance.
If you’re having trouble, let ChatGPT revise the text again. But please give specific instructions. What exactly should be changed and what not?
A few general tips:
- Always collect email addresses. A barter often works well: a price list or a voucher in exchange for the email address.
- Do you need short texts for Instagram or Facebook? Let ChatGPT shorten the mail texts.
- Use your email text in as many ways as possible: as a blog post, as a brochure text and more.
6. Your tools = your advantage
Tools
Now we come to the tools you need:
1. ChatGPT-4 with web access and plugins. That costs you 20 euros a month, a worthwhile investment. GPT-4 is a simple and extremely versatile chatbot.
2. Mailing programs. They offer you a lot of advantages:
- You can see all actions of your recipients: open rates, clicks and more. This allows you to divide them into different subject lists based on their interests and write to them directly.
- You can send bulk emails in no time – up to 50,000 or 100,000 emails with just a push of a button.
- You can create different email lists based on topics, such as products, locations or interests.
3. There are several programs to choose from – the most popular:
- GetResponse: With this tool you can even create websites and test offers in a flash. An all-in-one package!
- ActiveCampaign: This program offers you very sophisticated tagging and the best automation.
- MailChimp: The most popular tool. It offers the most API connections to other software apps.
The differences are not big for normal use. Start with one software and stick with it.