Videos are everywhere! But our analysis shows:

Instagram Video Reels (short, vertical videos) reach 30% more people than normal videos or story videos.

A comparison of our customer videos:

• Video as Reel: reaches 130% of users.
• Normal video: reaches 100% of users.
• Video in story: reaches 75% of users.
  
  
  

My tips for you:

• Shoot many short vertical videos.
• Publish them as “Reels” on Instagram and Facebook.
• Use the same video on other platforms like YouTube, TikTok. Each platform has its own rules, but this way you reach more people without much additional effort.
  
  
  

Your advantage: With the same effort, you reach 30% more potential customers without extra costs. Just focus on short vertical videos!